The growth engine for renewables installers
Eight quick questions build your plan. Then we email you the 12-page version.
- Client sales
- £200M+
- Installers
- 200+
- Active clients
- 50+
- Appointments a month
- 500+
Installers we grow across the UK
& many more
We shoot on their sites too
Lumos Energy 
JCW Electrical Services 
Prospect Renewables 
Tempest Air Conditioning
21:14
The enquiry lands
A homeowner fills in your form from the sofa, bill in hand.
21:15
They keep shopping
They send the same enquiry to two more installers that evening.
08:40
The first callback
You ring back eleven hours later. They are at work and it rings out.
Day 3
Gone cold
Another firm sat the survey first. You never lost it on price.
We measured it
49% of enquiries landed while the installer was shut.
12%
arrived on a Sunday.
Solar enquiries measured against installers' published opening hours, Aug 2026.
Every enquiry that goes cold overnight is a £10,000 job someone else fits.
What your ad spend does
Paid straight to Meta, and yours. Each technology gets its own.
Ad spend a month, per technology
Solar
£1,000
/m ad spend
- Leads25
- 75%
- Quotes18
- 25%
- Installs4
- Cost per lead
- £40
- Ad spend per install
- £250
Revenue / month
£50,000
Gross profit £10,000
Air Source
£1,000
/m ad spend
- Leads25
- 75%
- Quotes18
- 25%
- Installs4
- Cost per lead
- £40
- Ad spend per install
- £250
Revenue / month
£47,980
Gross profit £12,000
Air Con
£1,000
/m ad spend
- Leads66
- 75%
- Quotes49
- 25%
- Installs12
- Cost per lead
- £15
- Ad spend per install
- £83
Revenue / month
£48,000
Gross profit £11,400
Boilers
£1,000
/m ad spend
- Leads33
- 75%
- Quotes24
- 25%
- Installs6
- Cost per lead
- £30
- Ad spend per install
- £167
Revenue / month
£15,000
Gross profit £5,250
Solar
£1,000
/m ad spend
- Leads25
- 75%
- Quotes18
- 25%
- Installs4
- Cost per lead
- £40
- Ad spend per install
- £250
Revenue / month
£50,000
Gross profit £10,000
Air Source
£1,000
/m ad spend
- Leads25
- 75%
- Quotes18
- 25%
- Installs4
- Cost per lead
- £40
- Ad spend per install
- £250
Revenue / month
£47,980
Gross profit £12,000
Air Con
£1,000
/m ad spend
- Leads66
- 75%
- Quotes49
- 25%
- Installs12
- Cost per lead
- £15
- Ad spend per install
- £83
Revenue / month
£48,000
Gross profit £11,400
Boilers
£1,000
/m ad spend
- Leads33
- 75%
- Quotes24
- 25%
- Installs6
- Cost per lead
- £30
- Ad spend per install
- £167
Revenue / month
£15,000
Gross profit £5,250
Your goal sets the spend
Tell us where you want to be. We'll size the ad spend to get you there.
These are conservative numbers: every install above them is upside.
An example: Solar from 1 a week to 3. Your answers above replace it.
1a week
£43k/mo
3a week
£130k/mo
The gap, in pounds a year
Your gap is £1,039,200 a year.
At industry-average job values: Solar £10,000.
To close it: about £2,000 a month in ad spend.
Pull the levers & watch the year move.
Starts at your plan. Try your own CPL, close rate or ad spend.
Your levers · Solar PV
A month at these inputs
37
Leads
27
Quotes
6
Sales
| Leads | Quotes | Sales |
|---|---|---|
| 37 | 27 | 6 |
Monthly revenue
£75,000
Monthly gross profit
£15,000
A year at this rate · 84 installs
At these inputs: 6 sales and £75,000 revenue a month, £1,054,688 a year.
This is the conservative plan, run for a year.
Our Solar leads: £30.80 blended, 30 days to Oct 2026. The plan prices £40.
Job value held at £12,500 per Solar install.
Get the 12-page plan by email
Solar · sent to your inbox as a PDF
Your plan has 12 pages: Your growth plan, Your plan, What we make, Every lead handled, How it works, Your price options, Spread the cost, Case study, Two more installers, Our clients, Your first month, The end credits.
Ad work
Examples of ads that have generated £1,000,000s in sales
Video and static, from live campaigns.
Industry leading video production
Shoot day, on your site
Our crew on installers' jobs and launch sets, filming the people behind the work.
1–2 / 8
High converting, optimised websites
Live tool
SolaFlow quotes your customers
A 3-minute quote builder your customers run themselves, white-labelled to your brand.
Results
Clients and partners, in their own words
Tap any face to watch the film without leaving the deck.
Partners
Brands that put their name next to ours
Tap a logo to see what we do for each one.
Recognised at the Energy Efficiency Awards 2026
WinnerBusiness Development Director of the Year
Keilan James-Devereux · South East Awards 2026
Highly CommendedEnergy Consultancy of the Year
ETOTO Media · South East Awards 2026
Special CommendationEnergy Consultancy of the Year
ETOTO Media · National Awards 2026
Build your plan
Start with your goal, add what you need
Ad spend goes straight to Meta. The retainer runs everything else.
Same goal, two ways
Your goal, priced two ways
Your ad spend: £4,000 a month. Paid straight to Meta, and yours.
90-Day Scaler with every add-on
£6,500 a month all-in, plus £6,000 one-off. £2,500 retainer + £4,000 ad spend.
6-Month Programme
£8,000 a month all-in. £4,000 retainer, plus £4,000 ad spend paid to Meta.
£1,500 a month more on the 6-Month
Every item here is included.
90-Day Scaler: £1,500 retainer + £1,500 ad spend, £3,000 a month all-in. Designed to get you an extra 2 sales a week within 90 days.
1. Your ad spend
Paid straight to Meta, and yours.
2. Ads, built and run daily
Creative, targeting and spend, managed every day. Included.
3. Your CRM and SolaFlow
Every lead tracked from enquiry to install. Included. SolaFlow is included for your 90 days.
4. Video content
£3,000 once on the Scaler for one pro shoot. Included on the 6-Month: months 1, 3 and 5.
5. Your website
£3,000 + £97/m on either programme.
6. An appointment setter
+£1,000/m on the Scaler, full time from month 1. Included on the 6-Month.
7. Weekly sales training
4 sessions a month, included on both programmes. The ETOTO sales framework to keep is £3,000 once on the Scaler, included on the 6-Month.
8. An installer + founder-led account team
Weekly meetings with sales support built in. On both programmes.
Kick-off to first appointments
Week by week, inside the 90-Day Scaler.
Your first month at a glance
- Kick-off strategy call
- CRM and tracking set up
- Ad account ready
- Ad campaigns launch
- Landing pages optimised
- Static creative live
- Performance review
- A/B tests and refinements
- Lead quality checked
- First leads in your CRM
- First appointments booked
- Weekly reporting begins
The team
The 21 people behind your plan
The straight answers
What installers ask us before they sign.
How quickly will I see results?
First qualified leads land in your CRM within 2-3 weeks of going live. We judge it over 90 days, then scale.
How long do I sign for?
The retainer plus the ad spend we plan on. With your goal in, the 6-Month's ad spend is sized to it.
- 90-Day Scaler: 3 months at £3,000/m (£1,500 + £1,500)
- 6-Month Programme: 6 months at £8,000/m (£4,000 + £4,000)
How much ad spend per tech?
Each tech gets its own ad spend on top of the retainer, never split. Monthly minimums in a mix:
- Solar £1,500
- Air Source £1,500
- Air Con £1,000
- Boilers £1,000
One tech on its own is planned at £1,500/m (Scaler) or £4,000/m (6-Month), or at what your goal needs once you set one.
Who pays the ad spend?
You do, direct to Meta and Google, so you see every pound. We manage it daily and never finance it.
What's in the retainer?
Everything it takes to run and grow your ads:
- Meta and Google ads
- Daily optimisation
- Offer strategy
- Copy and creative
- Retargeting
- CRM automation
- Weekly reporting
- Our 21-person team
The 6-Month Programme adds a full-time appointment setter, a video shoot every other month and 8 more unlocks.
What if it isn't working?
We say so, fix the offer, creative and targeting, and pause what isn't paying. A 30-day exit clause on both programmes. No auto-renewal into a longer contract.
Walk through your plan with Keilan
Leave your details. We call within 24 hours to go through your numbers.
Spread the service cost.
Keep the cash for ads.
Finance the 90-Day Scaler package over 12 months at 0% APR. Ad spend stays exactly the same, direct to Meta & Google.
Deposit today
£1,128
25% upfront
Then / month × 12
£281
finance only · 0% APR
Monthly outlay
£1,781/ m
vs £3,000/m direct
Why iwocaPay
- Soft credit check, won't affect your score
- 60-second decision in your inbox
- 0% APR · 12-month term · service cost only
- Ad spend stays untouched, paid direct to Meta
Service cost £4,500 +VAT (£1,500 × 3 months). Opens iwocaPay in a new tab. Subject to status.
Three steps to start
Step 1: Check your finance
A 2-minute soft check with iwocaPay. It leaves no mark on your credit score.
Step 2: Your start date
We start new clients on a Monday.
Step 3: Your onboarding week
Meetings on Monday, Wednesday and Friday, and a WhatsApp group with the team.
Talk to us
The team behind your plan is one call away.
Ring the office, email the team or come and see us in Farnham.
Call us
01420 463330Mon-Fri 9am-5pm
Speak to the team
contact@etotomedia.comReply within 24 hours
Visit us
Unit 14, Coxbridge Business Park, Alton Road, Farnham GU10 5EHGet directions