
The growth engine for
renewables installers
We're not a marketing agency. We're a 12-person, full-stack renewables growth team, running ads, building software, recruiting installers, sourcing equipment, designing brands, and closing deals. Since May 2023 we've helped 200+ installers generate over £200M in sales.
Question 1
What do you install?
Toggle each technology on or off. Pick one or all four; your choice drives everything else.
4 questions · ~60 seconds. Your answers personalise every section below.
Two options. Side by side.
Same engine underneath. Different commitment, different unlocks.
6-Month Growth Programme
6-month commitment
Steps you off the tools. £6k/m all-in. Everything you need to scale.
Retainer
£3,000
/ month
Ad budget
£3,000
/ month
Monthly
£6,000
/ month
Conservative outcome over 6 months
Sales
84
Revenue
£1.1m
Gross profit
£211k
What's inside
- Ads built + run daily
- Pre-qualified leads
- CRM + lead tracking
- SolaFlow on your site
- Weekly reporting
- +2 sales/wk target
+ 14 unlocks · steps you off the tools
Sales horsepower
- Appointment setter
- Bi-weekly sales training
- Dedicated Founder / Co-Founder Account Manager + Installer Growth Manager
- ETOTO sales framework
Partner unlocks
- Finance partner intro
- Wholesale partner intro
- Incentive programme
Brand & content
- Video content discount
- Website discount
- 3 landing pages, free
- Organic social strategy
Guarantees
- Commission-only rep unlock
- 30-day rep guarantee
- Commission refund (cancels)
Numbers below are sized for the 6-Month Programme · £6,000/month.
At a glance
+ 14 retainer unlocks
Here's what our standard programme does more than the 90-day Scaler
Same lead engine. Everything below is what steps you off the tools.
Sales horsepower
- Appointment setter
- Bi-weekly sales training
- Dedicated Founder / Co-Founder Account Manager + Installer Growth Manager
- ETOTO sales framework
Partner unlocks
- Finance partner intro
- Wholesale partner intro
- Incentive programme
Brand & content
- Video content discount
- Website discount
- 3 landing pages, free
- Organic social strategy
Guarantees
- Commission-only rep unlock
- 30-day rep guarantee
- Commission refund (cancels)
Or keep scrolling for the numbers, proof and process first.
The fine print, made simple
Ad budget & multi-tech rules
Minimum ad budget · per tech / month, in a mix
- Solar£1,500/m
- Air Source£1,500/m
- Air Con£1,000/m
- Boilers£1,000/m
Running one tech on its own? The minimum is £1,500/m on the Scaler and £3,000/m on the 6-Month, whichever tech it is.
How multi-tech stacks
- 90-Day ScalerFocus tech
Retainer is £1,500/m flat, with no per-tech surcharge. Multi-tech means each tech gets its own minimum ad budget; we don't split a single budget across techs.
- 6-Month ProgrammeUp to 4 techs
All 4 techs under the £3,000 retainer. Each tech still funded at its own minimum ad budget on top.
Stack these on top of either programme
You don't need either of these to make the lead engine work, but both compound the result. Video makes paid cheaper. Website makes organic warmer. Most of our top clients run both.
Video content
One shoot day every month. We turn your install team, your finished jobs, and your happiest customers into the kind of content that compounds CPL down and conversion up.
£1,250
+ VAT · per month · or £3,000/quarter upfront (save £750)
What you get
- 1 shoot day every month
- 10 deliverables a month: testimonials, hero ads, short-form reels
- Sales-automation clips (post-enquiry nurture sends)
- Owned by you forever, full commercial usage rights
Average +15% lift on CPL, reach, and sales-cycle close rate when video stacks on top of paid.
Website build & management
An 8-page conversion-optimised site, hosted, monitored, and content-fed. We write 4 SEO blog posts a month so Google quietly works for you while the ads do the loud work.
£3,000
setup + £97/m + VAT hosting & management
What you get
- 8-page bespoke site, fast, mobile-first, conversion-optimised
- SolaFlow / Spruce embed wired to your CRM
- 4 SEO blog posts written + published every month
- Hosting + uptime monitoring + security patching
- Monthly content updates as you grow
Builds long-tail organic alongside your paid funnel. Compounds for years, not weeks.
Both add-ons can be added or paused with one month's notice. No long-term lock-in beyond your chosen programme.
Here's what £6,000 / month actually gets you
No sliders, no smoke. 6-Month Programme = £3,000 retainer + £3,000 ad budget. Below: the conservative numbers we underwrite at. Every technology shown standalone, at the bare-minimum budget it needs on this programme.
Solar PV
Typical ETOTO-client job: 12-14 panels, 2× Sigenergy batteries, 6-8 kW inverter. One scaffold side, one spark, one roofer.
Run standalone: £3,000/m minimum ad budget + £3,000/m retainer = £6,000/m all-in
→ Monthly outcome
→ Monthly £
Air Source Heat Pumps
Typical ETOTO-client job: 15.5 kW grant-qualified heat pump. £11,995 AOV (post-BUS grant the homeowner pays £4,495). Radiators not included.
Run standalone: £3,000/m minimum ad budget + £3,000/m retainer = £6,000/m all-in
→ Monthly outcome
→ Monthly £
Air Conditioning
Typical ETOTO-client job: Daikin 3-unit multi-split system (one outdoor unit, three indoor heads). Self-funded, no grant.
Run standalone: £3,000/m minimum ad budget + £3,000/m retainer = £6,000/m all-in
→ Monthly outcome
→ Monthly £
Boilers
Typical ETOTO-client job: like-for-like combi swap or system upgrade, fitted in 1-2 days. £2,000-£3,000 AOV, £750-£1,000 margin per install.
Run standalone: £3,000/m minimum ad budget + £3,000/m retainer = £6,000/m all-in
→ Monthly outcome
→ Monthly £
Solar PV
Typical ETOTO-client job: 12-14 panels, 2× Sigenergy batteries, 6-8 kW inverter. One scaffold side, one spark, one roofer.
Run standalone: £3,000/m minimum ad budget + £3,000/m retainer = £6,000/m all-in
→ Monthly outcome
→ Monthly £
Air Source Heat Pumps
Typical ETOTO-client job: 15.5 kW grant-qualified heat pump. £11,995 AOV (post-BUS grant the homeowner pays £4,495). Radiators not included.
Run standalone: £3,000/m minimum ad budget + £3,000/m retainer = £6,000/m all-in
→ Monthly outcome
→ Monthly £
Air Conditioning
Typical ETOTO-client job: Daikin 3-unit multi-split system (one outdoor unit, three indoor heads). Self-funded, no grant.
Run standalone: £3,000/m minimum ad budget + £3,000/m retainer = £6,000/m all-in
→ Monthly outcome
→ Monthly £
Boilers
Typical ETOTO-client job: like-for-like combi swap or system upgrade, fitted in 1-2 days. £2,000-£3,000 AOV, £750-£1,000 margin per install.
Run standalone: £3,000/m minimum ad budget + £3,000/m retainer = £6,000/m all-in
→ Monthly outcome
→ Monthly £
Running more than one tech?
Budgets stack. They never split.
Each tech you add needs its own minimum on top (e.g. Solar + Air Source = £3,000/m in ad spend). Splitting one budget across several techs underfunds all of them, so it's not something we offer. Take the 60-second quiz above and we'll build the exact numbers for your mix.
These are conservative numbers based on the blended performance of our 200+ installer partners since May 2023. Real campaigns frequently outperform; every install above these conservative figures is upside.
What happens after the 6-Month?
There's rarely a "next tier"; the magic is everything you've built starting to compound. Lower CPLs. Sharper audiences. A sales team that closes in their sleep. Year 2 always beats Year 1. Year 3 makes competitors irrelevant.
Year 1
Foundation
Campaigns live, CRM plugged in, sales process tightened. You bank installs while the engine learns your audience.
Year 2
+20%Compounding kicks in
Creative library matures. CPL drops ~15%, conversion lifts. Same spend, more sales; that's the compounding.
Year 3
+35%Untouchable
Brand recognition pre-sells. Audience data is gold-plated. Competitors can't catch up on creative, data, or sales fluency.
Foundation
Campaigns live, CRM plugged in, sales process tightened. You bank installs while the engine learns your audience.
Compounding kicks in
Creative library matures. CPL drops ~15%, conversion lifts. Same spend, more sales; that's the compounding.
Untouchable
Brand recognition pre-sells. Audience data is gold-plated. Competitors can't catch up on creative, data, or sales fluency.
Why Year 2 always beats Year 1
Four things compound the longer we work together.
Creative library matures
Year 1 we bank 40+ winning ad angles for you. Year 2 we rotate them while everyone else is still testing; your CPL holds while theirs blows up.
Audience data deepens
12 months of conversion data sharpens our lookalikes and exclusions. Lower CPL, higher intent, fewer tire-kickers. Compounds every quarter.
Sales fluency
Your reps have heard every objection. Quote-to-sale climbs steadily. Same lead volume delivers more revenue, month after month.
Brand recognition
Two years of consistent presence in your area means cheaper retargeting, more inbound enquiries, and competitors who can't catch up.
No lock-ins
Every 6 months you choose to renew. We earn the next term, every time.
Quarterly reviews
Honest read on what worked, what didn't, what we're doubling down on.
Founder pricing held
Long-term partners never pay the new-client rate. The rate you started on is the rate you keep.
Officially the UK's best-in-class for renewables growth
Two industry awards at the South East Energy Efficiency Awards 2026, recognised for outstanding contribution to the renewable energy sector.

South East Energy Efficiency Awards 2026
The team picking up two awards in one night

Business Development Director of the Year
Keilan James-Devereux, Co-Founder, ETOTO Media

Energy Consultancy of the Year
ETOTO Media, Renewable Energy Marketing Specialists
Trusted by leading renewables installers
50+ active clients. 200+ partners. 16,000+ systems installed.

Halo Renewables

Project Green Energy

The Solar Bureau

Rollings Renewables

UPS Solar

Generate Solar EV

Infinity Renewables Group

EVLM Renewables

Fore UK

UK Renewables

Taggas

21 Degrees
Trusted product & finance partners
Direct wholesale relationships, we open doors most agencies can't.
We're not "just" a marketing agency
ETOTO is the full growth operating system for renewables installers. Ten pillars, one team, one P&L, so the parts that usually fight each other (sales, marketing, ops, software) finally pull in the same direction.
Lead generation
Multi-channel paid acquisition engineered for solar, ASHP and air-con. Meta-first, Google second, retargeting always on.
Built in-house
Software & automation
SolaFlow, our SaaS proposal tool. Custom CRMs, dashboards, lead-flow integrations, built in-house.
Sales enablement
Sales scripts, objection libraries, call coaching, and CRM automations that turn enquiries into installs.
Branding & creative
Identity systems, ad creative, video production, photography. We make installers look £200M-class.
Content & SEO
Long-form articles, evergreen lead-capture pages, monthly blogs, SEO foundations. Compounds quietly while the paid engine runs loud.
Wholesale relations
Direct lines to Sigenergy, EcoFlow, Anker Solix, Hinen, Triple Solar, Power Warehouse and FinMatch.
Recruitment
Sourcing installers, sales reps, surveyors, ops managers. Our network is your hiring pipeline.
Finance & 0% APR
Spread the cost of growth. 0% finance on our services + introductions to consumer finance for your installs.
Strategy & advisory
Founder-led strategy calls, quarterly reviews, board-style growth planning. Not just an agency, a partner.
Performance & reporting
Live dashboards, attribution all the way to install (not just lead), weekly numbers. You see the unit economics, not vanity metrics.
Lead generation
Multi-channel paid acquisition engineered for solar, ASHP and air-con. Meta-first, Google second, retargeting always on.
- Meta-first paid acquisition
- Google retargeting
- Audience modelling
Software & automation
SolaFlow, our SaaS proposal tool. Custom CRMs, dashboards, lead-flow integrations, built in-house.
- SolaFlow proposal tool
- Custom CRMs
- Workflow automations
Sales enablement
Sales scripts, objection libraries, call coaching, and CRM automations that turn enquiries into installs.
Branding & creative
Identity systems, ad creative, video production, photography. We make installers look £200M-class.
Content & SEO
Long-form articles, evergreen lead-capture pages, monthly blogs, SEO foundations. Compounds quietly while the paid engine runs loud.
Wholesale relations
Direct lines to Sigenergy, EcoFlow, Anker Solix, Hinen, Triple Solar, Power Warehouse and FinMatch.
Recruitment
Sourcing installers, sales reps, surveyors, ops managers. Our network is your hiring pipeline.
Finance & 0% APR
Spread the cost of growth. 0% finance on our services + introductions to consumer finance for your installs.
Strategy & advisory
Founder-led strategy calls, quarterly reviews, board-style growth planning. Not just an agency, a partner.
Performance & reporting
Live dashboards, attribution all the way to install (not just lead), weekly numbers. You see the unit economics, not vanity metrics.
Translation: when you work with ETOTO you get one phone number for everything. No more juggling agency / freelancer / consultant / IT guy / recruiter / supplier rep. One team, all of it.
How we put 40+ qualified enquiries on your calendar every month
We're driving £6M+ a month in client sales across our active book, and spending approx £150,000 / month on Meta to do it. We know what creative converts, what offers spike CPL, what audiences burn out, and we run those campaigns daily so you don't have to. Your enquiries land in your CRM. Your phone rings. Your sales team closes.
Meta Advertising
Our #1 Lead Generation Channel
After testing every platform, Meta (Facebook & Instagram) consistently delivers the best ROI for domestic renewables. We reach homeowners at scale with precision targeting that no other channel can match.
Why Meta outperforms everything else:
What's Included
Solar PV
Domestic Leads
40+ leads/mo
with £2k+ ad spend
£40 CPL
Industry-leading rates
75% quote rate
Pre-qualified homeowners
1 in 4 close rate
From quote to install
Air Source Heat Pumps
Domestic Leads
35+ leads/mo
with £2k+ ad spend
£40 CPL
High-intent homeowners
75% quote rate
Qualified interest
1 in 4 close rate
From quote to install
Air Conditioning
Domestic Leads
50+ leads/mo
with £1.25k+ ad spend
£15 CPL
Exceptional value
75% quote rate
High conversion
1 in 4 close rate
From quote to install
Boilers
Domestic Leads
30+ leads/mo
with £1k+ ad spend
£30 CPL
High-volume workhorse
75% quote rate
Qualified homeowners
1 in 4 close rate
From quote to install
Solar PV
Domestic Leads
40+ leads/mo
with £2k+ ad spend
£40 CPL
Industry-leading rates
75% quote rate
Pre-qualified homeowners
1 in 4 close rate
From quote to install
Air Source Heat Pumps
Domestic Leads
35+ leads/mo
with £2k+ ad spend
£40 CPL
High-intent homeowners
75% quote rate
Qualified interest
1 in 4 close rate
From quote to install
Air Conditioning
Domestic Leads
50+ leads/mo
with £1.25k+ ad spend
£15 CPL
Exceptional value
75% quote rate
High conversion
1 in 4 close rate
From quote to install
Boilers
Domestic Leads
30+ leads/mo
with £1k+ ad spend
£30 CPL
High-volume workhorse
75% quote rate
Qualified homeowners
1 in 4 close rate
From quote to install
The kind of creative we run for Solar, Air Source, Air Con & Boiler installers
Swipe through 20 live creatives we're running right now. Different angle for every audience, every offer, every season; that's why our CPLs hold while everyone else's blow up.
£6,000,000 per month in sales across our current client portfolio. Every campaign uses a portfolio of creative angles, never one-and-done.
The kind of videos we create for our clients
One shoot day a month turns into 10 deliverables a month: testimonials, hero ads, and short-form reels. Below: the archetypes, populated with real client work as the YouTube uploads land.
Andy Ruff, real Halo Renewables customer
Halo Renewables · £24,000 install
TestimonialAndy bought a £24,000 system from Matt at Halo: 24× 470W AIKO panels, 46kWh storage, 10kW inverter, Sigen EV DC charger, full power-cut protection. On camera he walks through his real numbers, selling back to the grid at 15p with Octopus Intelligent Go, and earning £1/kWh on Axle Energy's virtual power plant beta. The kind of customer story that lifts AOV for the whole installer's book.
Carbon-neutral home install
H2 Eco, a 21 Degrees Company
Install showcaseA full carbon-neutral home build, filmed start to finish by our in-house production team: 1× air source heat pump, 60× 460W AIKO panels split across the main house and annex, 2× Tesla Powerwall 3s. Hero install footage that runs as paid creative AND on social, feeding both top-of-funnel awareness and mid-funnel trust.
Upgrading an existing 68-panel system
ForeUK · 36.6 kWp + 32 kWh battery
Install showcaseForeUK adding 10 panels to a previously installed 68-panel system, taking total output to 36.6kW for a customer using 70kW/day. SAJ Energy 25kW three-phase inverter, 32kW battery, EV charger, full home backup with zero crossover. Brokers estimate solar adds 4% to property value, so the install ad doubles as a long-term investment pitch.
Andy Ruff, real Halo Renewables customer
Halo Renewables · £24,000 install
TestimonialAndy bought a £24,000 system from Matt at Halo: 24× 470W AIKO panels, 46kWh storage, 10kW inverter, Sigen EV DC charger, full power-cut protection. On camera he walks through his real numbers, selling back to the grid at 15p with Octopus Intelligent Go, and earning £1/kWh on Axle Energy's virtual power plant beta. The kind of customer story that lifts AOV for the whole installer's book.
Carbon-neutral home install
H2 Eco, a 21 Degrees Company
Install showcaseA full carbon-neutral home build, filmed start to finish by our in-house production team: 1× air source heat pump, 60× 460W AIKO panels split across the main house and annex, 2× Tesla Powerwall 3s. Hero install footage that runs as paid creative AND on social, feeding both top-of-funnel awareness and mid-funnel trust.
Upgrading an existing 68-panel system
ForeUK · 36.6 kWp + 32 kWh battery
Install showcaseForeUK adding 10 panels to a previously installed 68-panel system, taking total output to 36.6kW for a customer using 70kW/day. SAJ Energy 25kW three-phase inverter, 32kW battery, EV charger, full home backup with zero crossover. Brokers estimate solar adds 4% to property value, so the install ad doubles as a long-term investment pitch.
Available as a £1,250 + VAT a month add-on to any programme, or £3,000 + VAT a quarter paid upfront. See the Add-ons section above for the full breakdown.
Client Success Stories
Real results from installers we've helped scale across solar, heat pumps, and air conditioning.

MCJ Energy: £1.1M pipeline in 7 weeks on the 90-Day Scaler
£1.1M pipeline · £140k closed · 7 weeks
Hi, I'm Phil, the owner of MCJ Energy Solutions, and I've been a client of ETOTO Media for under two months. Within seven weeks I've got a pipeline of £1.1 million. We've closed just under £140,000 worth of sales. I said to Jordan in my weekly meeting, 'It's the best thing I've ever done, but also the worst thing I've ever done', because I thought my growth would be slower. With ETOTO's help it's jumped me six months ahead of where I expected to be. What a position to be in. My pipeline is phenomenal. It's about my back-of-house and infrastructure now, I expected that conversation in six months, not seven weeks. Any installers looking to grow your business, get a hold of the team at ETOTO Media.

UPS Solar: CPA cut from £1,300 to £300
Switched from another agency, CPA dropped 77%
Case notes, from the ETOTO team
UPS Solar came to us paying their previous agency over £1,300 to land each booked appointment. Inside the first quarter we'd brought that to £300. The screenshot you're looking at is their own dashboard, before-and-after, same audience, same product, fundamentally different acquisition engine.

EVLM Renewables: 5 installs/month to 5 installs/week
From 4-5 installs/month to that every week · 2.5 years in
Before ETOTO we were doing four to five installs a month. Now we're doing that every single week. We'd spent £10,000 buying leads from a lead-gen company before, and that was money down the drain, those leads had been sold to ten other companies. Then we got a call from Alex at ETOTO. We met in a pub in Southampton, spoke for about an hour and a half, and pulled the trigger. Onboarding was smooth, they did the heavy lifting. The biggest unlock was their market knowledge: positioning us as experts and educators meant homeowners were happy to invest in £20,000+ systems with us. They introduced us to a sales rep who handled the lead overflow, and to Scott from FinMatch for FCA-approved 0% finance. Working with Keilan, Jordan, Joel and the team has been life-changing.

Halo Renewables: £12k/m down to £4k/m, 118 leads, 67 orders
Turned off every other lead provider · 1-in-2 close rate
I was dubious at the beginning, I'm not going to lie. But once they said 'try it,' I tried it, then I saw the orders come and thought 'right, this does really work'. If I look at my marketing spend several months ago, we were doing £12,000 collectively. Now I've got full confidence and faith in ETOTO, I've turned off all other lead providers. We're spending £4,000 a month, which gave us 118 leads last month and we sold 67 orders. Better than a one-in-two close. Order values have gone up without us fighting against the man-in-a-van. The CRM is worth £20,000 on its own, like a missing member of staff. Anyone starting out, jump on board. Someone on a similar path to me, reach out. They've accelerated my business very quickly.
UK Renewables: solo operator to 2 soon-to-be 3 install teams
8 heat pumps/month and climbing · 2 years partnered
I'm Rob, one of the directors of UK Renewables. We've been a client of ETOTO's for about 2 years. The biggest change since we started was the quality of leads, and the help we get from the guys. We've now got two teams installing eight heat pumps a month, and those numbers are growing. Communication is massive: Zoom meetings whenever we need, any issues or questions answered. They introduced us to Tommy, a remote sales rep who calls all our leads. Since Tommy came on board it's levelled up massively. They've scaled us from just me installing to two teams, soon to be a third. The work we get back outweighs what we pay them massively. Since we've done video content it's improved lead gen AND given the customer a face to trust before we arrive. My advice: speak to these guys. They've delivered what they said they would deliver, only benefits.

Tempest Air Con: £30k in 30 days, £100k in <3 months
From 'mates laughing at the pub' to a real AC business
Case notes, from the ETOTO team
Hayden started Tempest after years of his mates ribbing him about the AC obsession. First 30 days of ads with us he closed £30,000. Three months in he was knocking on £100k, with a real install schedule, video content, and a brand he could be proud of.

AB Renewables: £4M projected over the next 12 months
80-90% of new work direct from ETOTO ads
They've helped us to continue to grow even in a market that has started to slow. This year 80-90% of the work that we get in will be directly off the back of the work ETOTO have done for us, which is going to equate to approximately £4 million pounds over the next 12 months.

JEM Energy: our first solar client, still here 2 years on
+20% turnover · 500%+ ROI on ETOTO spend
I'm James Rodwell, MD at JEM Energy. We've been working with ETOTO for two years, still going strong. I believe we were the first solar company to start with ETOTO. We've been through ups and downs in the industry but Joel and Jordan and the team have been with us the whole way through. JEM's been running for 10 years and the last two with ETOTO is when we started using social media for marketing. We've probably increased our sales and turnover by 20%, which is over seven figures since bringing the guys on board. ROI on ETOTO spend has been over 500%. ETOTO have been clear about not overlapping competitors in our territory, so it's pleasing to know no one's treading on our toes. I'd recommend ETOTO Media. I'm not very good at the social media stuff, and I couldn't have asked for a better company to do it.

Genbatt: 20+ megawatts of opportunity in 4 months
20MW+ pipeline created · <£10k ad spend
My name is Katie. I work in the sales and design department for Genbatt. We've been working with ETOTO since September. The guys are really good. We've got a group chat going, any questions get quick-fire answers. They don't think any questions are stupid, I ask a lot of stupid questions. Lead generation is really good. We've spent under £10k and created over 20 megawatts of opportunity. We started without anything, running our own leads doesn't work. Leave it to the ones who know what they're doing.
SolaFlow: the customer-facing engine
This is what your customers see. A guided 3-minute quote builder with satellite roof mapping, instant savings forecasts, and integrated lead capture, fully white-labelled to your brand. And it's getting better every release; see the roadmap below.
Satellite roof pinning
Customers drop a pin on their actual roof. Coordinates feed into accurate panel placement and shading estimates.
Live savings forecast
25-year ROI, payback period, and self-consumption maths update in real time as panel and battery options change.
Lead → CRM in one tap
Captures qualified leads at two points. UTM-tagged and pushed straight into your CRM with full conversion attribution.
Roadmap · actively shipping
What's landing next in SolaFlow
Live utility tariff data
Direct integrations with UK utility companies. Import and export rates update in real time so the savings forecast tracks the actual market, not a static £/kWh assumption from 2023.
Letter of Authority e-signing
Customers sign the LoA inside SolaFlow. No DocuSign round-trip, no PDF email chain. Signed LoA lands in your CRM ready to fire off to suppliers and DNOs.
Grid (DNO) applications
Generate and submit DNO applications straight from the tool. The install paperwork bottleneck that costs you 2-4 weeks per job, automated end-to-end.
Expanded product catalogue
More solar panel brands, more inverter options, more battery products in the configurator. Build the full kit in SolaFlow instead of switching to a spec sheet halfway through.
Plus more in the pipeline. When SolaFlow ships, your white-labelled instance ships with it. No upgrade fee, no migration project.
Anything submitted here from this proposal is tagged with utm_source=etoto-pitch-deck so you can attribute every lead generated during demos.
For air source: Spruce, the heat-pump SolaFlow
SolaFlow runs the solar side. Spruce runs the heat-pump side. Same playbook: embed on your site, send it to inbound leads via SMS, let prospects self-qualify before they ever speak to you, then auto-generate the MCS paperwork downstream.
The end-to-end heat-pump business platform. 600+ UK installers use it to cut admin from 22 hours per job to under 6, and lift conversion by up to 50%.
Branded enquiry forms
Embed Spruce's quote tool on your site. Instant cost estimates use EPC data, filtering tire-kickers before they hit your inbox.
LiDAR heat-loss surveys
Mobile app + LiDAR scanner produces an MCS-compliant heat loss calc and system design in <25 minutes on-site.
MCS paperwork done for you
Pre-filled DNO applications, installation packs, handover documents, RECC/HIES compliance, all auto-generated.
How we plug it into your funnel
Embedded on your website
Branded Spruce enquiry form sits on your site. Visitors get an instant cost estimate; we get a qualified lead in the CRM.
Sent via instant SMS to ad leads
Lead enquires off our paid funnel? They get a Spruce link inside 60 seconds. Self-qualifies before you ever pick up the phone.
LiDAR survey on-site
Surveyor scans the property with the Spruce app. Heat-loss calc, system design and MCS documentation generated automatically. 25-minute turnaround.
Quote, install, handover, all one platform
Same system handles proposals, DNO applications, install paperwork, handover packs. Your team stops copy-pasting between Excel and Word.
Spruce is a separate subscription paid direct to spruce.eco, typically month-to-month, no lock-in. We set it up, brand it, wire it to your CRM, and rebuild your lead flow around it as part of any ETOTO programme that includes air source.
Your First Month With Us
From onboarding to your first deposits, inside the 6-month programme.
Week 1
Onboard
- Kick-off call & strategy session
- CRM + tracking setup
- Ad account preparation
- Landing page optimisation
Week 2
Launch Campaigns
- Existing pages optimised
- Initial ad campaigns launch
- Static creative production
- Campaign setup finalised
Week 3
Optimise & Monitor
- Campaign performance analysis
- A/B testing & refinements
- Lead quality assessment
- Budget optimisation
Week 4
Start Closing Deposits
- Sales pipeline active
- First deposits expected
- ROI tracking dashboard live
- Weekly reporting begins
The operators executing your plan
A 12-strong team across ads, video, sales, software, ops, and content, purpose-built for renewables installers. No outsourcing. No account churn.

Jordan Rose
Founder & MD

Keilan James-Devereux
Co-Founder & CRO

Joel Anderson
Marketing Director

Tom Watson
Technical Lead

Karim Shabankareh
Head of Production
Plus 7 more across ad strategy, copywriting, motion design, lead-ops and account management.
Proven outcomes
£200M+ client sales, 450MW+ pipeline influenced since May 2023.
Cashflow-friendly
0% finance on services. Cash-positive from Month 2 on our averages.
Full-stack delivery
Ads, video, websites, CRM, automation, reporting, one team.
Founder-led access
Direct line to Keilan for strategy, escalations, and quarterly reviews.
The honest answers
No accordions, no hide-and-seek. Everything you need to know about working with ETOTO, laid out start-to-finish.
How quickly will I see results?
First qualified leads typically land in your CRM within 2-3 weeks of campaigns going live. That said, we don't judge results on week one. We measure over a 90-day window to stabilise cost per lead, conversion rates, and sales ROI. That gives us enough signal to confidently optimise budget and creative.
What's the minimum commitment?
The 90-Day Growth Scaler is a 3-month commitment at £3,000/m all-in (£1,500 retainer + £1,500 ad budget). The 6-Month Growth Programme is a 6-month commitment (£6,000/m all-in). We commit to a period because lead-gen needs runway. Meaningful results require time to test creative, optimise budgets, and let momentum compound.
Can I run more than one technology?
Yes, and the retainer never changes on either programme. What changes is the ad budget: each tech you run needs its own minimum funded on top. We don't split a single budget across techs (splitting £1,500 between Solar, ASHP and Air Con underfunds all three and produces no results; we wouldn't take that on). Our advice on the Scaler: pick one focus tech and fund it properly. The 6-Month covers all four technologies (Solar, ASHP, Air Con, Boilers) under the same £3,000 retainer.
What are the minimum ad budgets?
A single tech on its own starts at £1,500/m ad budget on the 90-Day Scaler and £3,000/m on the 6-Month Programme. In a multi-tech mix the per-tech floors are Solar £1,500 · Air Source £1,500 · Air Con £1,000 · Boilers £1,000. Budgets are additive, never split, so Solar + ASHP needs at least £3,000/m in ad spend on top of the retainer. Ad budget is paid directly to Meta / Google. It's your money. We just spend it well.
Do you finance ad budgets?
No. Ad budgets are always client-funded and paid direct to the platforms. This keeps transparency 100% on you. We actively manage, optimise, and scale those budgets daily on your behalf. Some clients start at the minimum and scale up once results are proven.
What's actually included in the retainer?
The full growth engine: campaign build + daily optimisation across Meta and Google, offer strategy + copywriting + ad creative (static and video), audience research, retargeting funnels, CRM automation, weekly performance dashboards, and direct access to our 12-person team across ads, video, CRM, and strategy. The 6-Month adds a dedicated appointment setter, bi-weekly sales training, a Founder / Co-Founder as your dedicated account manager AND a dedicated Installer Growth Manager, finance + wholesale partner intros, and 10 other unlocks.
What happens if the ads underperform?
We address it openly. If lead flow is below target, we review the offer + creative angles, optimise targeting + budgets, and if needed pause underperforming channels to protect ROI. Around day 75 of the Scaler we run a 4-question assessment together (performance, cashflow, capacity, appetite); if it's not working, we say so. We don't auto-rollover anyone into a longer commitment that won't make them money.
What happens after the 90-Day Scaler ends?
Around day 75 we sit down and review the four questions above. If all four are green, you graduate to the 6-Month Programme with a small upgrade discount (continuing-client onboarding bonus). If they're not, we part on good terms. No auto-renewal, no awkward conversations. The Scaler is designed as a proper proving period, not a sales funnel into a longer contract.
Still got a question? Book a call below and we'll answer it directly.
Ready to Get Started?
Have questions about your proposal? Get in touch with the ETOTO team and we'll walk you through it step by step
Spread the service cost.
Keep the cash for ads.
Finance the 6-Month Programme retainer over 12 months at 0% APR. Ad budget stays exactly the same, direct to Meta & Google.
Deposit today
£4,500
25% upfront
Then / month × 12
£1,125
finance only · 0% APR
Monthly outlay
£4,125/ m
vs £6,000/m direct
Why iwocaPay
- Soft credit check, won't affect your score
- 60-second decision in your inbox
- 0% APR · 12-month term · service cost only
- Ad budget stays untouched, paid direct to Meta
Service cost £18,000 +VAT (£3,000 × 6 months). Opens iwocaPay in a new tab. Subject to status.
Email Us
We'll respond within 24 hours
Keilan · Co-Founder & CRO
keilan.jd@etotomedia.comChesney · Head of Installer Growth
chesney.s@etotomedia.comVisit Us
Chieftain House, Bordon, Hampshire, United Kingdom






